What does a Chief Digital Officer do? Role & Responsibilities Advanced degree in business, technology, or engineering (preferred). You can also argue that leading a digital transition is a full-time role, for which a new position needs to be created in the leadership team; the Chief Digital Officer (CDO). Educate the board on digital, establishing tech proficiency from the top down. Indeed, in many of the companies that have introduced this role over the last few years, the CDO reports to the CIO or CTO. An innovative and disruptive mindset, constantly looking forward. What is a chief digital officer? A digital strategist and - CIO Opinions are still split on this issue. The 2019 Chief Digital Officer study identified the worlds 2,500 largest public companies, defined by their market capitalization (from Bloomberg) on March 31, 2018. Develop digital marketing strategies and campaigns that promote businesses or services to target populations. Drive the shift toward an insight-driven company that uses the power of data. The table shows information about the type of publication, the aim or aims identified by the authors, the methodology they employed, and whether and which theoretical framework was used. This study has some limitations: only two, albeit the largest and most comprehensive, citation databases were searched, and all papers were in English. . #meetourpanelist Aobakwe "Aupa" Monyatsi was appointed Group Chief Executive on 10th June 2022, having joined the Letshego Group as Group Chief Operating Officer in March 2020 Aupa is a well-rounded and experienced regional banker, bringing over 18 years of leadership expertise gained from various senior roles in Africa's financial services sector. Join appropriate professional groups, such as the Chief Marketing Officer Council: The Chief Marketing Officer Council is an organization that offers education and networking opportunities for chief marketing officers. Here are 8 key roles that should go into the job description of the chief digital officer: 1) Develop a 30-second explanation of the digital strategy. A CDO ensures that a companys online presence is providing a positive consumer experience across all channels to increase lead generation. Lets compare the two roles in more detail: In broad terms, the traditional CIO could be said to be a manager of continuity while the CDO is a manager of change. Digital Transformation Strategies. In order to be human-readable, please install an RSS reader. The titles, keywords, and abstracts of the papers that appeared on the list of query hits were reviewed. Business entities can gain insight into (to some extent) or can supplement/change their existing views on the CDOs responsibilities, knowledge, and competencies. A Chief Digital Officer has a laundry list of responsibilities including, sometimes, defining his or her own role. Dion Hinchcliffe explains the primary difference between the Chief Digital Officer role and the Chief Information Officer role. 1996-2023 MDPI (Basel, Switzerland) unless otherwise stated. SEO/SEM: SEO and SEM are two digital marketing methods that a chief digital officer has to grasp. The data suggest that further research is needed on CDO, which was the motivation for writing this paper. The purpose of this website is to facilitate effective information flow about information management/information technology and cybersecurity issues and initiatives occuring . The chief digital officer role and responsibilities. Multiple requests from the same IP address are counted as one view. By then, cell phones and tablets were providing anytime, everywhere computing. It is unique in every company. The hard truth is that a CDOs primary responsibility is sometimes to balance the expectations and desires of their CMO and Chief Information Officer (CIO). Thats a lot to expect from any individual, but it also represents perhaps todays most exciting and important corporate role, as companies face up to the new strategic challenges and business imperatives of the digital economy. Gartner prides itself on its reputation for independence and objectivity. For instance, Artemenko [, As evidenced by the search results of the major index databases, WoS and Scopus, CDO is a topic that is significantly less researched than digital transformation (, There has been a significant increase in academic interest in the topic of digital transformation between 2016 and 2021, as reflected in the hits in these index databases (, As for Chief Digital Officer, the number of hits is significantly lower (. All Rights Reserved. CDO key to digital transformation journey | Deloitte Insights most exciting work published in the various research areas of the journal. Do you need one? Lead the development of the digital capabilities essential for digital transformation across the organization. [, Kutnjak, A.; Kriani, S.; Pihir, I. CDOs can emphasize speed and accountability to shake up existing structures. Develop techniques to recruit and retain elite personnel. For more information, please refer to Available online: Berkman, R. The Emergence of Chief Digital Officers. Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance. Graduate programs generally concentrate on teaching students how to apply technical knowledge to business concerns. Communication: Chief digital officers must be able to communicate effectively with their team and other company leaders. CMOs are often the catalysts for the digitization that drive the innovation agenda. "Specific job responsibilities for a chief digital officer may vary depending on the type of organization; however, a primary job responsibility is to utilize digital tools to enhance the customer experience. CIO Job Description: Chief Information Officer Responsibilities You seem to have javascript disabled. Alternatively, wouldnt the task of developing new digital capabilities be better suited to another recently formed role in some companies that of the Chief Marketing Technology Officer one thats explicitly focused on harnessing emerging digital technologies to improve customer-facing processes and activities? The search was performed in three steps. As a chief digital officer, you would supervise this project, ensuring that it operates smoothly and on schedule. [, Locoro, A.; Ravarini, A. CTO vs CIO & Differences With Other C-Suite IT Executives (CDO, CSO) The scope of their role can vary from one organization to the next, but CDOs typically work horizontally across functions and lines of business (p. 32), Coordinating key stakeholders within an organisation, Analysing market of technologies and new digital solutions, Creating a comprehensive plan for digital transformation of business process, Focusing on clients with the goal of creating a personalised user experience, Soft Skills (communication, motivation, and teamwork), Conflict management skills/negotiation skills. At the same time, the CDO should keep adapting the strategy over time "to meet the movement of the market and the practicalities of execution.". The chief digital officer's job description is quite complex. Minimum of five to seven years of experience in a similar role designing and launching digital platforms. Statistically, in fact, around two-thirds of todays CDOs still reside within the companys marketing function, while only about one-third report to the CIO or CTO. Objectives of this role Drive digital innovation and serve as a change agent throughout the organization Set and implement digital strategy by working with cross-functional partners to map and. 8 a.m. 5 p.m. GMT In our experience, most successful digital transformations begin at the top, with the organization appointing a chief digital officer (CDO), a senior leader responsible for the organization's long-term digital vision and the subsequent execution of the transformation efforts. Definitions of the role of chief digital officer (CDO) focus on the core responsibilities of this new executive role -- the transformation of traditional operations using digital processes. 2019 [, Horlacher, A.; Hess, T. What Does a Chief Digital Officer Do? Furthermore, there are two more identified directions of research that would provide answers to the following questions: Are there any differences in the CDOs position, role, or task when the CDO is in the C-suite or not? The CDO is charged with communicating the organization's digital vision, "and simplifying it over time so that its embedded in every employee," says Ramji. Separate Consent Letter [. It is estimated that back in 2008 there were probably no more than about a dozen CDOs worldwide. Employers can also use it to sieve out job seekers when choosing candidates for interviews. The duties and responsibilities of a chief digital officer include the following; if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'nigcareers_com-medrectangle-4','ezslot_3',112,'0','0'])};__ez_fad_position('div-gpt-ad-nigcareers_com-medrectangle-4-0'); While you dont need to possess an advanced degree to become a CDO, having a graduate-level education may help you progress your career in the long term. Here are common duties and responsibilities organizations often assign to their CDO: The Role. Tumbas, S.; Berente, N.; vom Brocke, J. Respond to the world and influencers around you. You are accessing a machine-readable page. Best Selling Author & Award Winning Innovation Expert And Thought Leader [. Chief digital officers typically utilize this talent to market their companys goods, communicate with consumers, and develop brand recognition. What Do We Know about the Chief Digital Officer? The Chief Product Officer is a strategic leader, visionary, team supervisor, and an advocate of an organization's product (or products). 8: 4696. Faculty of Economics in Subotica, University of Novi Sad, 24000 Subotica, Serbia, Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia. Privacy Policy They need to be able to conceive of unique methods to employ technology in the business, which needs innovation abilities. ; Reinartz, W. Digital Transformation and Value Creation: Sea Change Ahead. This would explain the exponential rise in the number of Chief Digital Officers appointed worldwide over the last decade. Strategy for Digital Organization: Testing a Measurement Tool for Digital Transformation. The CDO needs to facilitate the ability to experiment repeatedly in the digital realm, with the expectation that failure is the most important part of innovation. Privacy Policy. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Champion the process to find, try, assess, and scale or fail new digital technologies while ensuring they are relevant to the business. Gain experience working in the digital arena for a minimum of 10 years: While a minimum of 10 years of experience is not necessary to become a chief digital officer, you must have considerable knowledge and competence in the digital domain. Adapt. E-commerce: E-commerce is the process of selling things or services online. Firk, S.; Hanelt, A.; Oehmichen, J.; Wolff, M. Chief Digital Officers: An Analysis of the Presence of a Centralized Digital Transformation Role. Second on the list is North America, where roughly 23% of the top organizations have appointed a CDO. The CIO reports to the Chief Digital Officer, who in turns reports directly to the CEO. This may be tough since it entails persuading others to embrace new ideas and techniques. Strategic leadership and managing change are, thus, crucial parts of the CDO function. The best AI art generators: DALL-E 2 and alternatives to try. The defined industry segments, geographic regions, CDO backgrounds and company market cap are Strategy&-customized classifications. Earn a bachelors degree in computer science, information technology, or a related discipline: A chief digital officer often possesses a bachelors degree in computer science, information technology,y, or a similar profession. (See -- they even have their own forum now). The Chief Digital Officer (CDO): Types and Characteristics. The views presented in this paper can be useful for both theory and practice. Key Responsibilities of a CIO: Development of IT strategies and digital-first business strategies Supervising the procurement of new technologies and IT tools IT service delivery, maintenance, and optimization. The average chief digital officer pay in the United Kingdom is 90,000 per year or 46.15 per hour. The goal: Convert traditional print marketing assets into their digital counterparts, using modern technologyand online tools across all touch points, including those of social media, mobile apps, web-based marketing, and virtual goods, among other collateral. Having this in mind, a systematic literature review was conducted to elucidate the CDOs role, duties, and required competencies. How Do You Ensure You Dont Make Mistakes at Work? Using metrics to improve the customer experience, and. In particular, we expect this centralization decision to depend on specific internal and . Testing RFID blocking cards: Do they work? What about the Chief Digital Officer? A Literature Review - MDPI Leading Digital: Turning Technology into Business Transformation, Procedures for Performing Systematic Reviews, Lecture Notes in Information Systems and Organisation, Optimization of Passenger-like Container Train Running Plan Considering Empty Container Dispatch, Scientometrics of Poverty Research for Sustainability Development: Trend Analysis of the 19642022 Data through Scopus, Exploration of Lean Management Methods Used in Shared Services Centers, Drivers and Barriers to Process Selection for Improvements in the Light of Risk Management and ESG Reporting, The Impacts of COVID-19 on Technological and Polytechnic University Teachers, Digital Competences for a Sustainable Society, https://www.chinabusinessreview.com/how-effective-chief-digital-officers-navigate-digital-transformations/, https://hbr.org/2013/08/should-your-cio-be-chief-digit, https://sloanreview.mit.edu/article/social-business-helps-usher-in-new-executive-the-cdo/, https://sloanreview.mit.edu/article/how-to-choose-the-right-digital-leader-for-your-company/, https://sloanreview.mit.edu/article/four-profiles-of-successful-digital-executives/, https://www2.deloitte.com/us/en/insights/focus/industry-4-0/chief-digital-officer-digital-transformation-journey.html, https://creativecommons.org/licenses/by/4.0/. Why Chief Digital Officers Will Become Essential in Healthcare. Chief Technology Officer (CTO) All rights reserved. CDOs have a wider role than heads of individual digital business units; CDOs assume cross-department authority for digital initiatives and aim to transform the company as a whole (p. 8), CDO define the digital strategy/vision, align/converge the digital strategy with the corporate strategy, create a digital culture in the enterprise, disrupt, transform to digital, change management (p. 46), Chief Digital Officer, by developing a digital strategy, begins the path of transformation in the organization. Sam Ramji, vice president of strategy at Apigee, has been watching the emergence of this new C-title, and made some observations as to where these individuals should be focusing their efforts. Independent of the title set by the firm, the function of a CDO is to lead the company throughout its cross-functional transformation to a digital enabled enterprise. Understanding the Chief Data Officer Role - Gartner Available online: Reck, F.; Fliaster, A. CIOs should be involved in designing the role, which may report to them or function in a parallel position reporting to the COO or CFO. Making your job even tougher, companies often hire a CDO before truly defining the position parameters: part of your job, inevitably, will be to carve your own path and define your own role. He or she should be "prepared to keep at this for the three to five years it will take, and have the emotional energy to keep overcoming 'innovation fatigue' and entrenched resistance to change," says Ramji. ; Yeonho Kim, Y.H. As McKinsey likes to put it, Digital isnt merely a thingits a new way of doing things. Thus, in many organizations, the role of the CDO is now evolving and expanding, thankfully taking on wider-reaching and far more strategic dimensions. How to Become a Chief Digital Officer - MIT Professional Education Lead digital transformation activities inside a company by providing digital goods and services that assist accomplish business objectives. To have or have not? All articles published by MDPI are made immediately available worldwide under an open access license. All rights reserved. Feature papers are submitted upon individual invitation or recommendation by the scientific editors and must receive CIO vs. CDO vs. CTO: Roles in Digital Transformation - Digital Adoption 5) Speak multiple business languages (IT, marketing, strategy, finance). We can help you find a qualified Chief Digital Officer (CDO) that would fit your specific needs. The Chief digital officer works with other senior executives to ensure that the organizations digital goods and services are aligned with its business objectives. Responsibilities of the CDO As a C-level executive, the chief digital officer helps a company set and execute digital initiatives that will monetize data, drive digital revenue, improve customer experiences and employee engagements, optimize operations and create new business value. the Chief Information Officer, Chief Marketing Officer, Chief Technology Officer, Chief Innovation Officer, Chief Strategy Officer, Chief Data Officer, Chief Operating Officer, and the other functional heads? Gartner Terms of Use https://doi.org/10.3390/su14084696, Subscribe to receive issue release notifications and newsletters from MDPI journals, You can make submissions to other journals. Inadequate knowledge in this area of research is a significant limitation for the adequate implementation of a digital transformation process, as it is directly correlated to the position of Chief Digital Officer. Consider accepting entry-level roles with organizations with substantial online presence, such as e-commerce or technology enterprises, where you may learn about various areas of digital marketing, analytics, and website building in your career. You can use our job description template in this article to produce your own. After struggling through a couple of years of tension caused by the addition of a CDO to their organization chart, one global engineering company decided to flip the reporting lines. Chief Digital Officer Job Description [2023] - DigitalDefynd Digital wont receive the attention or support it needs if its not helping the business go where it wants to go. It is obvious that managing digital transformation is becoming more important as digital transformation affects almost every sector of business. At the same time, these individuals should have also "spent years surrounded by developers working on everything from enterprise systems to mobile devices.". , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and (2) to be contacted by Gartner group PDF CHIEF DIGITAL OFFICER JOB DESCRIPTION - apps.mesaaz.gov Department of Navy Chief Information Officer Experience managing and leading a digital team. by adding a digital marketing function, or a new role within IT) rather than baked into every aspect of the enterprise. The memo goes on to state that "the . This individual serves as a cross-functional agent and is adaptable to the digital sector due to it's rapidly changing behavior. Monitor industry trends connected to digital marketing and technology to find potential for adoption inside the firm. Chief Digital Officer - Definition from TechTarget.com Along with the foregoing, CDOs knowledge must be also fulfilled with business model analysis and business model transformation methods to success in DT in accordance with the new business model (p. 5717), Chief Digital Officer (CDO) as a strategic management role, to control the journey of DT (p. 1), CDOs are business executives responsible for creating and executing strategies for digital solutions across their enterprise. Articles containing references to papers from the list (forward) as well as articles referenced in papers from the list (backward) were added to the list. Why Chief Digital Officers Will Become Essential in Healthcare permission is required to reuse all or part of the article published by MDPI, including figures and tables. Through a systematic literature review, this paper aims to explore the views regarding the role and tasks of a CDO as well as the competencies necessary to accomplish these tasks. CDO supports the digital shift in marketing. Digital transformation is becoming more ingrained into everyday life and is a talking point among researchers today. In my opinion, both of these constellations are sub-optimal, and I would tend to give the CDO a superior rank on the organization chart, at least on the same level as the CIO, CTO, or CMO, and, where appropriate, perhaps even one level higher. Gartner Terms of Use A CDO oversees operations within the digital space which includes promoting their organizations online presence by utilizing social media platforms and online platforms such as Google. The answer might seem obvious when we consider how important digital technology is for this position. Here are just some of the key responsibilities many companies now consider for this role: First and foremost, the CDOs job is to be a digital leader, someone who is capable of successfully driving the transformation effort across the whole enterprise on a multi-year journey to digital excellence. Brereton, P.; Kitchenham, B.A. Entry-level occupations start at $82,358 per year, while most experienced professionals earn up to $107,692 per year. The purpose of this study is to examine the position of Chief Digital Officer in terms of its position, role, and responsibilities as well as its necessary competencies. Berman, S.; Baird, C.H. Attending these events might also help you uncover chances for professional growth. Please let us know what you think of our products and services. And he or she must make progress quickly. Work closely with top leadership to establish a comprehensive digital strategy that spans all elements of the company. They may need to persuade workers that a companys old business model is no longer productive or essential. This research received no external funding. Designing the Modern Digital FunctionHow a CDO Can Help Orchestrate the Digital Transformation Journey. Send us a few details about your ideal candidate and we'd love to start the search for you! The term digital transformation has become a buzzword in recent years in reference to the lasting and sometimes revolutionising impacts that digital transformations can have on both business entities and society as a whole [, In the context of human factors and leadership, the term Chief Digital Officer (CDO) refers to the perception of digital transformation.

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